SAN FRANCISCO, Calif. - March 17, 2015 - What are people feeling when they watch a video advertisement? Today, Virool answers that question with the launch of eIQ, an emotional insights technology now available on Virool’s video advertising platform. With eIQ, brand marketers can assess what emotions their video creative elicits from people that are watching their ad. For the first time ever, brands can track the emotional response from their true audience, in session.
More than 90% of our decision-making is driven by emotions*. From surprise to happy to scared, eIQ uses advanced emotional response technology licensed from RealEyes to detect real-time facial expressions and head movements through the viewer’s webcam. eIQ is directly integrated into Virool’s platform, making it easy for brand marketers to see one, simple dashboard for any video advertising campaign.
The more people feel, the more they engage. eIQ works across the video campaign including, A/B testing multiple creatives, in-flight optimization during the primary campaign, and post-campaign analysis after the flight. No need for captive test subjects, audience’s opt-in from the comfort of their own device.
“At Virool, we refer to amazing branded video as Advertainment, and we built eIQ to track the emotional response that their Advertainment is actually receiving,” said Alex Debelov CEO of Virool. “In today’s digital economy, impressions are an outdated measure of success. That is why we care more deeply about the ‘Attention Graph’ because attention is what gets results. Just like Facebook has the Friend Graph and Twitter has the Interest Graph, Virool is dedicated to making an Attention Graph that measure how gripping your video content is and learns from it for future campaign performance.”
Virool has built the new eIQ using core technology that it licenced from RealEyes, a leader in audience measurement and emotional analytics. eIQ is available on the Virool dashboard with robust capabilities that can accurately measure and map the performance of a video campaign. Using eIQ, brand marketers are able to:
Slice-and-dice the data: Easy to read, real-time charts with customizable views and data segments that include emotions, age, and gender.
Compare norms: Benchmark single videos or entire campaigns against norms from similar categories, markets and geographies.
Snapshot eIQ Performance Score: Simple, presentation-ready overview report that includes a 1 - 10 video performance score.
*SOURCE: Prof. Dan Hill, Sensory Logic Insight innovation Exchange June 16, 2014