Virool for publishers

Maximize revenue through video at every audience touchpoint
Customize
Monetize
Maximize
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Virool exclusive Now on mobile
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Supply-side platform for video

Partner with Virool to monetize new video inventory at maximum revenue potential. Deliver campaigns from our first-party video library and trusted demand partners to maximize every impression. Plus, streamline sales efforts by managing your direct video sales through our platform.

Placement Types

Choose from a variety of native video units for your website(s), customizable to site layout and design preferences.

Embed video content natively in-article, unlocking new premium video inventory and solving the problem of sold out pre-roll.

  • Customizable player size
  • Launches only when viewable
  • Plays sound upon mouse-hover
  • Dissolves upon video completion
  • Available at CPM pricing
Available on desktop
and mobile web
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Identify on-page placements for custom native units that integrate into the site’s aesthetic, or pick from one of our pre-designed widgets.

  • Customizable unit size
  • Requires click to play
  • Headline and description text available
  • Available at CPV pricing
Available on desktop
and mobile web
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Monetize pre-roll inventory via VAST placement in your waterfall.

  • Requires click to play
  • Place within your current waterfall
  • Available at CPM or CPV pricing
Available on desktop
and mobile web
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Create original articles around branded or non-branded videos in our network to enhance audience engagement and monetize traffic on a cost-per-view basis.

  • Customizable player size
  • Requires click to play
  • Drives longer engagement times on site
  • Available at CPV pricing
Available on desktop
and mobile web
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Serve videos in interstitial format between page loads, with customizable exit times and frequency capping capabilities.

  • Customizable player size
  • Close button renders upon load
  • Available at CPV pricing
Available on desktop
and mobile web
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Monetize gaming traffic using video content between game loads or to power your offer wall.

  • Requires click to play
  • Available at CPV pricing
Available on desktop
and mobile web
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Benefits for publishers

New inventory
Create limitless video inventory to monetize your audience across a variety of innovative units suited to your site
Incremental revenue
Generate additional revenue without displacing any standard ad units in your current ad stack
Direct Sales
Available as a direct sales tool. Empower your sales team to monetize video beyond current inventory on-site, at high CPMs
Additional demand
Available as a backfill tool, utilizing Virool’s first-party video campaigns and trusted demand partners to maximize fill
User experience
Respect your audience by using video units that are user-initiated, allowing your users to control their experience with the video
Quality content
Access thousands of videos ranging from top-quality branded content, to long-form advertainment, to user-generated videos