Virool-logo-white
for
Turkish-logo-white

100M Views in 7 Days

Youtube's ad of the decade produced by advertising age's agency of the decade , Crispin Porter + Bogusky

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Goals of the campaign

Challenge-views

Views

Get 50,000,000 views
on a YouTube video

Challenge-buzz

Buzz

Generate buzz on Facebook,
Twitter and in Media

Challenge-people

Target Audience

Reach people in geographic cities
where Turkish Airlines operates

Strategy

Drive maximum video exposure
in the first 72 hours
Target Kobe Bryant
and Messi Fans
Use Virool's Geographic and Behavioral data to show
video to most relevant audience

Introducing Virool

Mobile apps
Blogs
Gaming sites
Facebook apps
Virool promotes video ads seamlessly on leading blogs, websites, Facebook games, and mobile applications

Virool provides real-time analytics

Real time

See who is watching your video and where

Transparency and FullControl

Know & select which sites are showing your videos

Measure Video Engagement

Viewers found to be the most engaging

Distribution

1
The video was shown to Kobe & Messi fans through Virool network.
(blogs, games, Wifi networks, etc.)
2
Viewers Began Actively Sharing the video on Facebook And Twitter
3
The Press started covering the video due to its virality

Virool crushed it

The video received over 100,000,000 views in the first 7 days on YouTube

Engagement

*based on Virool data

Social Media Impact

Mobile
Social networks
Games
Blogs
    • Views:
      136 M
    • Comments:
      120 K
    • Shares:
      236 K
    • Tweets:
      290 K
    • Views:
      41 M
*based on Virool reporting

Engagement

*based on Virool data

Top viewed
locations

  • Turkey
  • United States
  • Spain
  • France
  • Brazil

Geographic Breakdown

Turkey, Brazil, Italy and France were the most popular locations for the video – they also happen to be new destinations for Turkish Airlines

Google Trends

"Turkish Airlines" search queries
drastically increased as a result of this video going viral

Who won?

Kobe
or
Messi
Based on 141,549 comments - Kobe was mentioned more
Kobe won

Summing up the results

Over 136M people saw the video
If we were to combined all the viewers of this video and make them citizens of one nation, then it would be 10th largest country in the world. Larger than Turkey, Germany, Mexico, France and UK
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