1

What is Programmatic?

Programmatic advertising is the process of buying and selling media using automated processes and technology. The system automatically optimizes ad placements and sells the inventory at a price that advertisers are willing to pay.

Programmatic advantages:

  • delivers ads at the best possible time and price
  • allows inventory (ad space) to be accessible by anyone
  • allows for more customized and data-driven targeting
Community-popup

Welcome to Virool’s
new community!

Feel free to jump in and check out some of the existing posts, ask related questions, or start your own threads.

--> -->
×