VideoSpy displays channel, video, and social engagement statistics right next to the video so you can easily view the metrics behind the video’s performance.
Let’s take a look at the Minions’ official movie trailer.
You can see how the VideoSpy plugin appears on the side of the video and provides a simple snapshot of the video’s engagement right on YouTube itself. This tool pulls the most important video data and presents it in a way that is easy to understand and analyze. You can take a look at the exact number of shares, likes, comments, etc. that the video received on multiple social media websites.
So what do you do with all this data? Let’s refer to the Minion trailer again and say that you are the one running this video campaign. You initially optimized for likes and saw that while you were successful in receiving 277,000 likes, you only got 144,000 Facebook shares. Comparing the YouTube likes and Facebook shares, you realize that gaining more Facebook shares helps generate more buzz around the video. With this new insight, you can edit your campaign banner selection and optimize for Facebook shares.
This is just one way to dive deeper into the data and make constructive decisions. You can optimize your campaign daily based on the performance of your video.
Try out VideoSpy for free here: http://tools.virool.com/videospy and let us know what you think!