Campaign Analytics

Let’s talk about video stats. You have access to full Virool analytics, and we want to make sure you are getting the most out of it!

Tracking Views

We know that as soon as you launch your campaign, you’re eager to dive into the analytics to look at the performance of your video. That’s why we provide a real-time graph so that you can see how many people are currently viewing your video. Keep in mind that YouTube takes a couple days to update their view counter so don’t worry when your YouTube views don’t immediately catch up.

Real-time Graph

You can select Hourly if you want to see how your campaign performed throughout the day. If your campaign ran for a few days, weeks, or even months, you can select the Daily button to see how your video performed each day during its lifetime.

For both Hourly and Daily options, you can take a closer look at the statistics during certain periods of the campaign. You can see how it was performing today, yesterday, the last 7 or 14 days, last month, over its lifetime, or even during a custom range.

The advanced setting lets you choose how you want the graph to display your statistics. You have three options: cumulative relative, cumulative absolute, and daily bar chart.

Cumulative relative and cumulative absolute graphs are great when you want to visualize trends. A daily bar chart will present the data specific to each day.

Cumulative relative/cumulative absolute graph. Cumulative Relative/Absolute

Daily Bar Chart Daily Bar Graph

Below the graph, we compiled a list of social media statistics to give you the option to not only graph the number of views and impressions, but also the engagement on YouTube, Facebook, Twitter, and more.

Feel free to play around with the settings to get familiar with the graph. This will allow you to easily format your graph and dive into the data of your campaign.

Tag Cloud

Tag Cloud is a neat tool to see what words are being used on YouTube and Twitter to describe your video campaign. You can access your Tag Cloud by scrolling down on your main analytics page. You’ll see something like the image below.

Alt text

The words that are more frequently used will be shown in a bigger size.


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