Far more effective than TV, digital video reaches swing voters with compelling, influential content on the device they spend most of their time on. Use digital to target the 105 million smartphone video viewers.
2016 will be a revolutionary time for campaign advertising. In comparison to 2012, a majority of voters now use the Internet to follow campaign news, surpassing television. Over two-thirds of Americans own a smartphone, almost double the amount in 2011, and 90% of people are within 3 feet of their phone 24 hours a day.
Along with voters’ changing media consumption, the electorate continues to shift.
Young voters aged 18-30 represent 45 million voters and millions more Latino voters will be eligible to vote than in 2012. Furthermore, the percentage of voters who identify as Independent is the highest in history.
#SwingTheVote will show you how to harness the power of video, so you can reach these digital voters and engage them with compelling, influential content. Place your campaign messaging where the voters are for most of their day: on their computers and devices!
Use online video to reach Latino, millennial, and Independent voters, who not only continue to grow in size but who also consume online video far more than the average American.
They watch more digital video but less TV than any other group (watch over an hour less TV per day).
The average Hispanic spends more than eight hours watching online video each month — over 90 minutes longer than the U.S. average.
More voters than ever identify as Independent.
Independent voters report the most mobile activity when compared to Republicans and Democrats.
The 44 million young Americans eligible to vote will double by 2020.
Millennials watch 3x as much online video as non-millennials and are 2x more likely to be focused while watching video on mobile than on TV.
In a typical day, 98% of 18-34-year-olds reported using smartphones to watch video content.
Use digital for the targeting and granularity that TV currently lacks
How you present yourself, what you look like, and whether you connect directly with audiences matters.
Test creatives on every demographic and use insights to create future ads that are engaging and compelling. With Virool’s emotional insights technology (eIQ), you can quantitatively measure how your ads make people feel by analyzing the best indicator of emotion: facial expressions. Use eIQ to track real-time reactions as your audience views your content and see where in the video the viewer is most engaged, excited, happy, or sad.
See what your audience was feeling at every part of your campaign ad. Test eIQ on different demographics and in different regions to determine what works best for everyone.
Hillary Clinton's long-form “Getting Started” campaign outperformed "Happy Father's Day" on engagement and happiness, and it became the 3rd most viral video ad of April, according to Unruly.
Over 300,000
Over 4.7 million
2.17 minutes
Leverage Virool's eIQ technology to gain insights for more compelling content and to target videos based on the audience it resonates with.
Use placements that are not intrusive to the viewer. Consumers look at native ads 53% more frequently than standard pre-roll.
Unlock premium mobile inventory with Virool's InLine unit. Placements on smartphones have an average completion rate of 46%.