Virool is a HUGE Hit at AdTech

AdTech is an event that brings over 8,500 marketers interested in learning the newest trends of online advertising. Companies like Google, Yahoo, Microsoft and Virool were able to exhibit latest developments in their technologies. Virool was an exhibitor at AdTech San Francisco, which took place on March 26th – March 27th . Over the span of 2 days, Viroolians met with representatives of the largest agencies and brands in the world. As you can see from pictures below, Virool’s booth was a hit during the event.

Thank you to the staff of AdTech for putting on a great show!

See some pictures of the event below.

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Virool Booth on the Expo Floor

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The Crowd at the Virool Booth

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Crowd at the Virool Booth

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Jon Jacques, Virool’s Senior Account Executive, in Action

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Welcome to AdTech From Virool Booth

We enjoyed being part of the show and getting to meet folks in the Ad. Tech industry.

Virool Reveals the Secret of Most Viral Video of 2013 at iMedia Content Summit

Virool was a Golden Sponsor of iMedia Content Summit: TV, Video & Social. The Summit took place on March 2nd – March 5th, 2014 at Huntington Beach, CA and brought together over 400 marketing leaders from agencies and brands to discuss the latest trends in online video advertising market. Virool gave 15 minute lunch talk, where we highlighted case study, Turkish Airlines: Kobe vs. Messi, which got over 137 million views and became the most popular brand ad campaign of 2013. The talk was well received and the crowd went wild when one of the lucky participants received a Google Glass.

See some pictures and video from the event below.

iMedia Lunch

Virool is a Lunch Sponsor at iMedia Event

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Virool Raffling Off Google Glass

See Virool’s Presentation from the Event

Virool Moves Its Headquarters To The 21st Floor

We are excited to announce that we recently moved our headquarters into a new office! Our team has outgrown our SOMA location and we are now located on the top floor of 88 Kearney St, San Francisco. We are still working on getting settled in and are looking forward to making this our new home.
We are thankful for all of the support we received throughout 2013 and are psyched for 2014. Be sure to keep an eye out for us!
Virool's Headquaters
Viroolians at Work
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Conference Room
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View from Virool’s New Office
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The Most Important Member of the Virool Team :)

Kobe VS Messi = Secret to viral video success.

There is always a story behind every success and the story behind Kobe Bryant, Lionel Messi, Turkish Airlines and Virool is no different. Each have there own unique story. So what happens when the stars align and the greats come together.

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  • Turkish Airlines carries over 40 million passengers annually, and it is the first airline to have flown to more countries than any other company in the world.
  • Kobe Bryant was born in the USA and started playing basket ball at the age of three. He was the youngest person to play professionally in the NBA and had led his team to five NBA championships.
  • Lionel Messi, born in Argentina, started playing soccer at the age two. When he was 13, Barcelona offered him to play for La Masia. There he became top goal scorer and won the champions league three times. He is the only player to have won four Golden Ball trophies in the world.

So how do you join in? How do you get that “selfie” to be seen around the world?

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Target your video to Great Wall of China, the wildlife reserve of Cape Town, the base camp of Nepal, the red carpet of Hollywood or even the tropical islands of the Maldives. Like the two legends this is all about YOU being seen around the world. Where do you want your video to bee seen? Virool offers geotargeting to locate your video to specific countries. Jump on board with the legends and get your video seen in front of the right people and ultimately be shared around the world.

Become a Youtube Celebrity this Christmas

This Christmas, what do you get the person who has everything? Hours and hours of searching the web and you eventually end up buying a pair of socks or some more salt and pepper shakers. Or how about giving a gift of a private stage filled with 1000 people waiting for their performance?

Connection is what makes life worth living and what makes relationships so deep. When we feel our hearts beating and our blood pulsing around our veins like a racing car, these are the moments we live for. Connection is life. Who is that person who loves to connect with others? That person who makes you laugh? Makes you cry?

The perfect answer for this Christmas is the Virool gift card. This just isn’t just a gift card, this is a 1000 person audience in a pocket waiting for a performance. The power of the card will draw back the red curtains and power on the golden lights to the stage. Unlocking the card will bring people to their feet living and experiencing a roller coaster of emotions. A roar of laughter, and may be even a tear. What is your performance going to be?

This is the chance for you to give the gift of a filled stage to the greatest show. Perform anywhere in the world and set the stage. Sing the songs you want to sing, act the way you want to act and draw back those curtains. With only 250 gift cards to the greatest shows, this truly makes the ultimate Christmas present. The question is who are you going to send it to? Get one now at Virool.com.

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How to Include and Use Calls to Action Effectively in Your Campaign

When clients come to us for help on increasing their YouTube view count or gaining more subscribers, our nearly automatic response to them is to recommend including a call to action (CTA). In a nutshell, a CTA is something—graphic or text—that compels the user to click on it and continue down a path of conversion to becoming a customer. Gaining new subscribers and increasing view count is trickier than it seems, but sometimes the solution can be simple: Include a call to action in your campaign.

In the perfect world, a viewer watches the entire length of your video on a blog or social networking site somewhere, and then engages by going directly to your social media page, if you have one; or heads over to your website to purchase your product, if you’re selling one; or attends your concert, if you’re promoting your band’s music. Ideally, as well, your viewer will continue to come back for more, by subscribing to your YouTube channel, remaining a faithful follower in your social online communities, and sharing your brand with their own followers. The reality, however, is that the chances of engagement are low, unless you actively pursue a viewer’s engagement.

The purpose of having a CTA in your campaign is to compel conversion; in other words, you are trying to get your viewer to buy your product or subscribe to your channel. Let’s talk about the subscribe feature on YouTube. Think about this from a logical perspective: What do you need to do to inspire a viewer to subscribe to your channel? Remember that to subscribe to your channel, your viewer needs to physically click on the subscribe button on your YouTube page, and it may not occur to a viewer to click on the subscribe button. The viewer may not even realize that there is such a button. Tell your viewer to click on the subscribe button for easier access to your videos.

You can do other things as well to convert your viewer. For example, in your video description, you can tell your viewer to visit your website for more information about your brand. If you are selling a product or service, you can even process payment information right there on the screen, simply by using a service called Ribbon. (Check them out: https://ribbon.co/) When you use Ribbon, your viewer never needs to leave your video, because payment processing is completed in-stream. Another thing you can do is to ask your viewer to follow you on your social media pages. Include a link in your description to whatever social media site you use.

Now, here’s the thing: When you run a campaign with us, keep in mind that your videos will be displayed outside of YouTube, on our network of publishers. Keep in mind also that only a certain number of characters are immediately visible on your video description. This means that whatever you say to your viewer needs to be brief and to the point. You do not necessarily need to tell your viewer everything about your video, music, product, or service. Instead, compel them to go read about it on your website, if you have one.

Better yet, utilize our CTA options, which is in your advertiser dashboard and referred to as External Link. Including an external link for your viewer is a great way to call your viewer to action. We offer you the ability to set up various types of links for your viewer to click on, which will take your viewer to your destination of choice. Options include: adding a subscribe button, adding a Ribbon button, adding a link to your website, adding a link to your Facebook page, and more. We made things easy for you to include calls to action—you just need to make use of our tools.

For a tutorial on how to add external links, check out this article on our help center: Adding an external link or a custom link.  For other articles that you may find useful in creating a compelling campaign or to read about other ways to include calls to action, browse through our help center: Virool Help Center.

Creating Video Content Easily Without Using Actual Video

The trend in recent years has been a move to putting out video content, evidenced by YouTube’s enormous success. Given the popularity of social sharing, phones with amazing cameras, and websites that make it easy to host videos, it’s not a surprise that anyone with a brand to maintain will make heavy use of video hosting sites, in particular YouTube. As Pixability’s recent study confirmed, producing a consistent stream of good video content is crucial to maintaining brand awareness and creating social engagement. Yet not everyone is eager to play into this theme of over-sharing their lives and experiences, nor can everyone afford to hire an agency to produce high-quality video. Fortunately, plenty of sites exist that enable aspiring YouTube stars to create video content easily, without the need for cameras or studios.

One way to create video content easily that may not be totally obvious is to create a slideshow of images. The concept is rather simple: gather a bunch of photos or images and compile them into a video. You can even include music or annotations, if you would like. Ideally, you already have a collection of images, photos, or some other compilable files. On the chance that you do not, then leverage your social media community. Engage your followers by asking them to submit photos or images about your brand for a video compilation. Probably the easiest and more manageable approach to this is to settle on a theme and request submissions based on that theme. When you feel that you have enough material for video, then arrange and create your video. When you are finished, the video can be distributed or uploaded to YouTube. The slideshow will present just like a video.

A plethora of software programs and web applications exist on the market for creating this type of video, such as Stupeflix, Flixtime, and AquaSoft. For Windows users, Microsoft provides instructions on how to use Windows Live Movie Maker here. A fun approach is to use Go Animate, which allows you to create animated videos, so there is not even a need for photos. One famous example of a band that uses animation exclusively for their videos is Gorillaz (Watch their YouTube channel here.). Most of the programs mentioned above are fairly affordable, especially for someone who needs to produce content on a regular basis. Depending on which company you go with, other perks are included, like the ability to add video clips as well as voice clips, background music, unlimited downloads and themes. If money is a factor, note that YouTube allows its users to create photo slideshows directly on their website, under the upload option of your account. Note that this option may not allow for as much flexibility as paid services. (Read a quick tutorial on how to use YouTube’s Photo Slideshow here: Upload your Photos to YouTube and Publish as a Video Slideshow. Another one is here: YouTube Can Turn Your Photographs into a Slideshow In Just Minutes.)

Remember that it is better to generate a few lower quality videos than none at all, because the goal is to keep your social communities engaged, and as we have found, it is better to produce content on a regular basis than to go for long stretches without any offerings. That said, we do recommend producing high quality content and using actual video as a matter of course, and probably keeping slideshow-type productions to a minimum where possible. The exception would be for animated videos, which can be rather engaging all on its own. When in doubt, ask your social communities what they want, and follow their lead. Also, as we always advise, call your viewer to act and engage with your video. Now, go forth and create some awesome videos!

How to Create a Viral Video, Reach One Million Views, and Be a Youtube Phenomenon

The dream is simple: One million views, online fame, and a global YouTube success story. The answer is simple. Create a viral video.

Imagine…

  • Justin Bieber retweeting your video
  • Jack Nicholson wearing a t-shirt with your face on it.
  • Jessica Simpson walking past you, only to stop and say, “Awesome vid.”

Lying in bed at night and dreaming of these things actually coming true has never been so close.The first thing you need to start doing is get going. Achieving well over a million views will never happen if you do not have a video to start with! So stop thinking and start doing, if you have not started yet.

Here are my first two questions for you.

1. Do you know who your audience is?

2. What incentive is there for them to share your video?

Getting in the minds of your audience is essential. These are the people who are going to go out of their way to watch your video, share your content and then promote with their social communities. To clarify, and before Jessica Simpson stops to to say, “Hey,” we need to state the difference between a popular video and a viral video. Viral videos get shared. Popular videos use ads. So ask yourself, “Would you share your own video?”

The words you are looking to hear are, “It’s gone viral.”

1. Vision - A well-defined vision for your viral video.

Think big. Do not aim for mediocrity. Unrealistic goals are easier to achieve than realistic goals. Justin Bieber is never going to retweet your video if you do not think it is awesome to begin with. Realistic goals only restrict your boundaries. Unrealistic goals let your imagination and creativity take over.  If you want 1000 views, you are not thinking big enough. Add three or four more zeros!

  • Define your vision: What is the purpose of your video? What value are you adding?
  • Describe in detail: What is the best possible outcome of your video?
  • What does it feel like?
  • How many views does it have on the bottom right hand corner?

You can never spend enough time preparing for your video. James Cameron, film director and producer of films such as Titanic and Avatar, spends years planning and drawing out his storyboards for his movies. “A lot of my thoughts come to me in my dreams. One of them was a glowing forest with a river of light running through it and trees that kind of looked like fiber optics. Cut to 30 years later, I am making a movie where we are spending millions of dollars to create that image.”

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Screenshot from http://www.youtube.com/watch?v=WH0CqAmfwRQ

2. Breaking through the noise – 60 hours of video are uploaded every minute.

If you are going to upload another cat video, stop right now. It is all too predictable. Content that is unique and valuable to your audience turns into a lion, breaks through the noise, and ultimately gets shared. Push the boundaries on what is already out there. Create content that your audience may have never seen before. You are the creator, the artist. You want your viewers to be hooked into the content and to be playing it on auto-repeat. This ultimately leads to your audience turning into true fans and sharing your video.

Walk on water (Liquid Mountaineering) was the first to answer the answered the question “Could it really be possible to walk on water?” Shot like a documentary, the viral video managed achieve over 13 million views. What was their purpose in making this video? Their response: “The world needs something to believe in.” So, they broke through the noise, captured it on film, and then delivered.

3. Acquisition - ”The fishing is best where the fewest go. There is less competition for bigger goals.”

Your audience is out there and they want your content. You just need to put it in front of them. Where is your audience located, and how are you going to reach them? Does your video capture people’s attention in the first 10 seconds? Would your potential fans watch the full duration of the video? Contact platforms that will bring widespread awareness to your video. Reach out and connect to influential sites that are relevant to your video and will provide you with maximum exposure.

1. Define what your video is about in detail.

2. Research and make a list of sites that are currently delivering content that coincides with your video.

3. Establish and build a relationship with 20% of these sites that will give you 80% of your traffic. Ensure that your video can be watched on mobile phones as well. Per a recent Techcrunch article, more than 40% of videos are watched on mobile phones. To save yourself from losing thousands of views, make sure your video can be viewed on all devices.

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The ultimate goal - Never take your eyes off your target.

If the views are not coming in, ask yourself why. Question everything until you reach your ultimate goal, which you defined in your vision. You can never be too innovative. You are the creator of your work. Do everything you possibly can to be an influence online and be the best artist you can be.

Product Update: Adding a Tracking Pixel to Your Campaign

For advertisers who wish to be able to track various data about their viewers or re-target their audience, we now offer the ability to add a tracking pixel to your video campaigns. A tracking pixel will allow you to track view impressions, visit times, IP addresses, and a plethora of other user data. You will also be able to re-target viewers later with a tracking pixel. As we strive to maintain a transparent relationship with our advertisers, we have set up this tool so that you can opt to use your own pixel or a third-party pixel.

Let’s look at one way that a tracking pixel works. Suppose a movie studio has a movie due for release in a few months. The studio wants to promote a trailer for the movie, and they want to be able to track who watches the trailer and how many views the trailer receives. They can do this by adding a tracking pixel to their video campaign, which means that when a viewer watches their video, a cookie is left on the viewer’s computer. In the future, when the movie is very close to its release date, the studio may decide to re-target those same viewers from the first campaign to remind them that the movie is coming out soon. They can set up a second video campaign that includes details of when the movie will be out, where it is playing, etc. When viewers visit websites, the cookies that are already on their computers will tell these websites to display relevant ads about the upcoming movie.

It’s such a simple yet ingenious way to target your desired demographics, and we are pleased to announce that our advertisers now have the ability to add a tracking pixel directly during campaign creation. When you are designing your campaign, simply scroll down to the bottom of the page, and you will find a drop-down option for adding a tracking pixel. Simply fill in the fields and update your campaign to start tracking your viewers.

 

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Major Takeaways from Top 100 Brand Study on YouTube

Market your brand effectively through video promotion and social sharing. It seems like such a simple yet obvious statement to make, but as illustrated by Pixability’s recent study, The Top 100 Global Brands: Key Lessons for Success on YouTube, which first came out a couple of months ago in August, being simple and obvious doesn’t make it so, not even for companies that should know better. We previously distilled the key findings for you (read: A Study on Brand Name and Best Marketing Practices), and now we want to tackle the study a bit deeper, including explaining how Virool fits in with the findings.

The Top 100 Global Brands have published a staggering $5.1 billion dollars’ worth of online video since YouTube’s start in 2006, and to date have uploaded 258,000 videos and created 1,378 channels. With these numbers, it is not surprising that these brands have collected a total of 9.5 billion YouTube views. The best performers—brands such as Disney, Google, and Apple—continue to put out video content on a regular basis and are rather successful at engaging their viewers. Disney, notably, has uploaded over 15,000 videos and attracted 2.5 billion views.

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videos produced

 

Oddly, over 50% of the videos that top brands produce lack significant engagement, bringing in under 1000 views, despite the brand’s popularity and recognition. The Top 100 Global Brands utilize both online and offline marketing strategies, and YouTube plays a significant role in their online marketing strategies, yet Pixability’s study clearly shows that even within the group of top brands, there is a clear distinction in which brands stand out for viewer engagement. So, what explains the difference between how successfully the different brands generate viewer interest and engagement?

Most businesses fail to optimize video

What the study found is that YouTube has a longer lasting marketing impact than social media for the Top 100 Global Brands. For an average video, the first three weeks traditionally result in 40% of the total video views. The next 30% of video views come between 4 and 12 weeks of initial publishing. From 12 weeks to 52 weeks, each video posted on YouTube will continue to attract another third of its overall views. Consider that Facebook updates remain in the News Feed an average of 22 hours, and you’ll understand why implementing YouTube as part of your greater marketing plan may be more effective for brand management.

Not only do the top performing brands invest heavily in creating and promoting their video content on YouTube, they also heavily integrate social media into their marketing initiatives. It is clear that brands attracting the most views also attract the most social sharing. In fact, the top 25% of brands use social media more effectively than the bottom 25%. The top brands have 89x more Tweets and 330x more Facebook activity. This results in important sources of traffic on YouTube coming from Facebook and Twitter for the top brands, generating high levels of engagement and viewer retention.

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Another finding to note is that the top 25% of Top 100 Global Brands actively maintain and optimize their videos, playlists, video tags and channels compared to the bottom 25%, at a rate of 2 to 1. What these brands understand on an intimate level is that while short form content is great for capturing consumers’ initial interest, longer form content, like video, works best for maintaining that interest.

Given that Top 100 Global Brands produce 78% more video content today than they did even 3 years ago, we project that roughly one million new videos will be published between 2013 and 2015 by the same top brands in the study. Given the numbers in the study, we also predict a huge growth in the video marketing and production, meaning that a higher level of investment will occur in distribution and marketing in the next two years.

In order for brands to be successful on YouTube, two things are clear:

1. Brands need to have a strong video distribution for the video content that they produce.
2. Their content should be social, and sharing of the content must be encouraged on social media networks, like Twitter and Facebook.

This is where Virool comes in.

Virool is a video distribution platform that helps advertisers seed YouTube video content over 30 seconds long across its network of Facebook apps, mobile games and blogs. Over 1 million people see Virool videos every day. We have worked with over 25,000 clients, among them: Snoop Dogg, Heineken, Intel, Molson, Corona, Sony, Chevy, Virgin America, Old Navy, IKEA, Lego and McDonald’s.

We allow big brands to tap into our network and promote its content to targeted audience on specific sites, Facebook and mobile apps. Today, Virool’s network has capability to reach 300M viewers. Virool developed proprietary technology, which allows it to optimize advertiser’s campaigns in real-time to serve their videos to viewers who will better engage with them. This way, advertisers get a lot more engagement on Virool than any other platform. In addition, Virool’s player contains buttons that make it easy for the viewer to share video content on Facebook and Twitter. This has already resulted in 7x more shares on Facebook and 4x more tweets taking place as compared to other YouTube marketing methods.

Engagement

What does this all mean for brands looking to advertise or manage their image on YouTube? We can help your brand develop a following, maintain that following through using our service, and grow your YouTube viewer base. Our plethora of tools allow you to market your video content effectively, generating social media engagement at high levels and returning a satisfied viewer each time your video plays.