Emotional Insights

Super Bowl 50: The Emotional eIQ Evaluation

The big game is over and the Broncos have come out on top, but the competition for this year’s best ads continues. According to AdWeek, Doritos, Heinz, Jeep, Audi and T-Mobile topped the list for best ads of the Super Bowl based on social metrics and views.

Doritos Crash the Super Bowl: We predict the winner

This Sunday, the Denver Broncos will face the Carolina Panthers in the biggest competition of the season. The Super Bowl XLVII will draw crowds from across the world who tune in to watch these two teams compete for the crown in San Francisco.

The data is clear: Emotions drive engagement

The best part of my job is that I get to watch amazing advertainment every day from some of the smartest brands in the industry.

The SF Mayoral race: ballots vs likes

The Mayoral race came to an unsurprising ending on Tuesday, with incumbent Ed Lee cruising to the finish line with over 70,000 votes. His closest opponent, Stuart Schuffman, received only 18,000.

Make ads human

Digital video advertising is a fickle being. It is a mishmash of content that either connects deeply with a viewer or completely distracts and disrupts them.

How to use video to drive engagement

Why video? If a picture says a thousand words, then a video is priceless. Video has all the necessary elements to captivate audiences: sight, sound, and motion.

Connecting with Millennials and Gen Z through compelling content

The internet has drastically changed the way in which we consume media. As it continues to evolve at lightning speed, it is imperative that marketers look ahead and be on the forward edge of the fluidly changing trends of the day. Every year, Brand Innovators host a series of summits across the country to bring …

Why is engagement more important than the view count?

With regards to online video, all we hear from news outlets is, “Viral, viral, viral!” This is reflected when we get calls from prospects looking to make a video. They often start by saying, “We want to make a viral video!” or asking, “How do we make our video go viral?”

Total Media gets emotional with eIQ

Today, we are very excited to welcome Total Media as one of the first UK partners to offer our eIQ emotional insights technology to their clients.

Solve Your Marketing Problem with a Story

Trying to get people’s attention online is becoming more and more difficult. It’s been estimated that the average online user attention span is only 8 seconds long. By comparison, the average attention span of a goldfish is 9 seconds.