Virool blog

Advertainment Weekly: Tasty highway hijinks

This week we’re looking at current and upcoming trends, starting with why vertical video continues to prove its utility against horizontal. We then learn why the adoption process for programmatic hasn’t been at the pace we expected. Meanwhile, Vine stars are increasingly leaving the platform to find more commercial success on Facebook and Snapchat and …

Advertainment Weekly: In da hostel with 50 Cent

Vertical video is heating up this week with tips from its first adopters. Meanwhile, silent videos state their claim, publishers vent their frustrations about new Facebook rules, and we learn the ins and outs of native advertising. For your advertainment, this week 50 Cent takes us on a tour of HostelWorld’s latest Barcelona crib. What …

Our DSP got a makeover!

At Virool, we know that video distribution is not a one-size-fits-all process and that is why we’ve given our platform a total makeover! Today, I am pleased to introduce you to Virool’s new and improved DSP to help video marketers make the most of their video advertising dollars.

Forging ahead in new markets

Recruiting in new markets is interesting – your product is new and few people, if any, and have heard of you.

Advertainment Weekly: Power suit

This week, we start off with a study conducted by the New York Times that investigates ad blocking, then we delve into why it’s a good idea to have a good mix of both skippable and non-skippable ad content.

Advertainment Weekly: Very vertical video

This week, Advertainment Weekly is going very vertical. We start with Snapchat, and how the social icon has helped us change our perspective.

Get Vertical Reveal: vertical video on mobile-web

When it comes to digital video, it’s time we start changing our perspective. We live in a modern world where everything is being consumed in the palm of our hand, and that includes video. As apps like Snapchat, Facebook and Periscope condition the modern viewer to experience video the vertical way, it’s time that the …

Politics + digital video = the bipartisan match

November is a mere six months away and the race is nowhere near final. Eventually the pack will thin out, supporters will unite, and candidate’s will ramp up their marketing efforts.

Advertainment Weekly: Jake Paul helps us out

This week, French newspaper Le Figaro picks a fight with ad-blockers and so far they’re actually winning. Google tries to prove the power that video can have over offline sales, and politicians find that election season is impossible without native advertising.

Seriously Startup: Jake Paul to the social rescue

Our series Seriously Startup is back and this time we really think we’re onto something good in the Virool office.