Advertainment Weekly: Virool Goes Zero Gravity

As the holidays approach, the advertainment news continues to grow! This week, we’re taking a look into Virool’s revamped space contest, why YouTube makes it so darn difficult to share videos, and what’s trending in video for 2015. We’ll finish off with 20 awesome gifs and a beautiful ad from Apple that will tug at your heart strings.

The Best Phone Call We Received All Year

What an incredible year it has been for us here at Virool. Today we received a call from Digiday that Virool was selected for not one, but two Digiday Video Awards!  We could not be more humbled by the news, it is an incredible way to close out a tremendous year.

The best holiday ads that are rocking YouTube

December is always the busiest time in the video advertising world as marketers are closing out the year with amazing new videos! We’ve compiled a list of some of the most rocking holiday ads this year. Get ready to smile, laugh, and maybe even shed a tear or two. There is certainly no shortage of holiday cheer. 

Do You Have What It Takes to Experience Zero Gravity?

At Virool, we believe in rewarding the risk takers who are pioneering an uncharted space. That is why we set out to create our Race to Space contest six months ago, where top marketers submitted their out-of-this-world video campaigns for a chance to win the ultimate prize.

Advertainment Weekly: To Shave or Not to Shave?

It’s almost the end of 2014, and what better way to celebrate than with a dose of Advertainment Weekly? This week, is all about the audience: how to connect with them on mobile, how Virool can guarantee you’ll find them, and how they are sharing video on Facebook like never before. We’ll end our digest on a high note with two entertaining ads from Philips and YouTube! 

Thanks to Nielsen OCR, your audience is the real deal.

At Virool, we know how important it is to find your audience. That is why we have partnered with Nielsen, the gold standard in audience evaluation, to add their Online Campaign Ratings™ to the Virool platform.

Advertainment Weekly: Gangnam Style Cracks YouTube

It’s the most wonderful time of the year! Santa’s reindeer made an appearance this week in a new holiday video from Canon, Gangnam Style cracked the YouTube code and Wren’s First Kiss tops the viral video charts! New reports out from Nielsen and YouTube could signal a shifting media landscape for online video and digital streaming.

Who needs video optimization anyway?

We’ve all been there. The frantic call from a digital media planner when a KPI inexplicably declines after an initial first few weeks of campaign success.

“We need you to optimize and quick!” the planner may demand.

Advertainment Weekly: Dads vs Moms Sing Off

Happy Thanksgiving! There is much to gobble up and feast on this week in video news.  Macy’s released new Facebook ads to celebrate the national holiday. Bitcoin headlined this week for this new form of tipping. Amazon is rumored to release a free ad-supported video streaming service in the near future.

Coca-Cola vs Pepsi: Who dominates YouTube?

We recently launched the ChannelWatch tool and it packs a powerful punch. The new Virool tool has one feature in particular that people are loving – the ability to pull a side-by-side comparison of up to four YouTube channels. This is a fantastic way to see how a YouTube channel is performing in comparison to other competitors, and thus make smarter decisions about future video campaigns.