Virool blog

What is “Ad Operations” anyway?

Ad Operations is an area within the world of digital advertising that most people probably don’t know too much about. How complicated could it be, right? It’s how digital advertisements… operate. It’s in the title for goodness sake!

Advertainment Weekly: The international anthem

This week we start with a new study on advertiser spending habits from Zenith.

Top 9 ways to optimize video creative

One of the questions we’re asked the most is how to optimize video creative for online advertising.

Advertainment Weekly: Frank’s Ocean of a mind

The presidential campaign is heating up and digital is leading the way! We have a report on the three ways our leading candidates are approaching online advertising. Then we have new from Malibu Rum that they are spending three quarters of their marketing budget on digital this year. Meanwhile, the UK has seen a massive …

Pokémon Go, Augmented Reality, and Virtual Reality

Pokémon Go is a certified viral phenomenon. After bursting out of beta last week, it has now surpassed Tinder and Twitter in terms of daily active users. Through a clever engaging format and tugging at young adult nostalgia, Pokémon Go has redefined the standards for mobile gaming. The lengths that players go through to find …

Advertainment Weekly: A reminder from John Cena

This week we start with a new report from Strategy Analytics showing the jump in mobile video spending to $25 billion. We then move on to discuss why this year’s Summer Olympics are set to be the ‘Mobilympics’ and share 15 need to know stats about millennials. Meanwhile, banner-ads are increasingly falling out of favor …

Advertainment Weekly: It’s a hole in one!

This week we’re diving in deep on trends. Stella Artois is setting up to have a big focus on mobile video this year and the MRC has released new guidelines to help measure mobile ads. Meanwhile, Adweek has created a helpful infographic to help advertisers like you get ready for the marketing blitz that is …

Viewability guaranteed. That’s our promise!

At Virool, we have always given our clients complete transparency into the performance of their video campaigns. Today we are taking that one step further with an exciting new addition.

Advertainment Weekly: Catch us if you Cannes!

This week we’re reporting to you from sunny, beautiful Cannes, France for the Cannes Lions International Festival of Creativity. It is a key week for the media industry and a focal point in many people’s year, be it for meetings or just for a sun soaked escape.

Advertainment Weekly: Donut worry about heights

We start off this week with big news from Snapchat! Our vertical friends announced that they are releasing a more advanced offering for advertisers in preparation for their potentially imminent IPO.