Happy National Cheeseball Day!

What happened after an explosion at a French cheese factory? … All that was left was de brie.

Yes, today, April 17th, is a day near and dear to my heart. On this day, we pay tribute to the glorious cheeseball, a snack-food that will leave you feeling sharp as cheddar. To honor the great puffs of our past, we’ve rounded up some of the cheesiest advertainments that we’ve ever seen.

Advertainment Weekly: Inner Thoughts

Programmatic, programmatic, and more programmatic. Whether it is on your computer, your mobile device, or a screen in your rideshare, automation is a key focus this week in advertainment. AOL joins the adtech race unveiling its own advertising platform to compete with AdWords and Atlas. And Nike Women #FTW with their latest campaign “Better For It.”

From Mad Men to Math Men

Don asks: “What’s the most exciting thing about a suitcase?” … Peggy Answers: “Going somewhere.” It used to be just that simple.

The OLV View is a Fiat Currency

What constitutes a digital advertising video view?

The industry’s governing body, the IAB, takes the stance that a linear video impression is the same as any digital ad impression; it’s counted when served. However, since nearly all video ad content – commercials on television and programming meant purely for digital distribution – almost always gets uploaded to YouTube, the Google site’s counter has become the de facto currency used by marketers to determine relevance, popularity and “virality.” 

Advertainment Weekly: Uber Safe

Ad blocking is making headlines this week, as concern for the concept grows amid publishers and advertisers. Yahoo finds a way for paid search and native to work together, YouTube launches a new product menu to attract customers, the IAB releases a playbook for mobile programmatic, and lastly, Uber in Canada creates an ingenious method for keeping drunk drivers off the road.

Summiting Publisher Problems

Last week, publishers gathered in the snowy mountains of Vail, CO, to discuss and examine the ever-evolving digital media landscape. The annual and prestigious Digiday Publishing Summit was a whirlwind of inspiring sessions from closed door publisher pitches, to thought-provoking panel discussions, to our whiskey and fondue tasting event that Virool hosted after the first day of the conference. It was also the perfect time to debut our new InLine unit that we launched in alliance with Rubicon Project.

Advertainment Weekly: April Fool’s Playdating App for Toddlers

In Advertainment this week, Virool’s very own Brian Danzis offers his opinion on making the OLV view an equivalised currency, Rubicon makes a big acquisition, the Digiday Publishing Summit addresses industry needs, mobile ad spend exceeds desktop spending, and Hinge pranks us with Toddlers swiping right.

The Future of Media Just Launched Yesterday

Just as a submarine periscope breaks through the surface of the water, the app – Periscope – burst through onto the social media scene early Thursday morning. Twitter has been quietly building its video strategy and today, I am proud to welcome my good friends at Periscope onto the scene.

Advertainment Weekly: Special Moments

Massive developments in advertainment this week! Virool teams up with Rubicon Project and launches the InLine unit with iOS capabilities. YouTube throws a changeup, defaulting to autoplay. Livestream battle heats up after Twitter launches Periscope, taking on Meerkat. Facebook introduces its own embeddable player, keeping up with the rest of the online video world. And finally, PNC dreams up the most fantastical wedding a father could possibly have to save for.

7 Tips: How to Engage Your Audience With Advertainment

Today we welcome to the Virool blog, Dane Frederiksen. Dane is the CEO/Creative Director of Digital Accomplice, a San Francisco Bay Area video production company focused on helping tech and video gaming brands engage and communicate effectively with video.

Video is everywhere. It’s basically the most potent and versatile way to effectively communicate … Well, it can be, or it can suck. What’s the difference between good and sucky content you ask? Looks like you just came to the right place.