As a blindly idealistic millennial, I am new to the workforce and am constantly exploring new ways to navigate it every day. My job and my peers challenge me to be my best self, and I am constantly learning how to improve myself and grow my career.
We are fully cognizant of the fact that we work in one of the strangest places from a cultural standpoint, so we’re not afraid to poke fun at ourselves from time to time. Our series, “Seriously Startup,” continues with what happens after the late developers and everyone else finally make it into the office.
This week we look ahead towards changing consumer behaviors in the video advertising industry. A new study answers questions about viewability, Nudge shows us the way for native advertising, and Rubicon Project rocks the vote with digital devices.
This Sunday, the Denver Broncos will face the Carolina Panthers in the biggest competition of the season. The Super Bowl XLVII will draw crowds from across the world who tune in to watch these two teams compete for the crown in San Francisco.
This week, the IAB released a new Digital Video Glossary to help our evolving industry make sense of the jargon. Meanwhile, Virool announced the scale and reach of its DMP, AdWeek explains what zero gravity felt like, and ReelSEO answers the when, how and why of video promotion.
From day one, Virool’s programmatic video platform was designed with advertainment in mind. Our mission has always been to help anyone with an online video get noticed, and that’s how we came to help 75,000 campaigns with their video distribution.
We’ve been saying it for years, and today, we have the backing and support of the entire video advertising industry: advertainment is the future of digital video advertising.
2015 was a tremendous year for us at Virool, as we scaled new heights and dreamed bigger than big.
What is programmatic advertising? Programmatic advertising is essentially the automation of the relationship and the buying process between an advertiser and publisher and it’s bringing in technology to make that a lot more seamless.
When it comes to video advertising, most folks still think that the view count is their number one priority. Wistia takes the time to explain why engagement matters.