Virool blog

Super Bowl 50: The Emotional eIQ Evaluation

The big game is over and the Broncos have come out on top, but the competition for this year’s best ads continues. According to AdWeek, Doritos, Heinz, Jeep, Audi and T-Mobile topped the list for best ads of the Super Bowl based on social metrics and views.

Advertainment Weekly: Can a snowball survive hell?

It’s an exciting time to be working in ad-tech! This week, a new infographic shows a supersonic explosion, out-stream comes of age, Twitter adds new premium video to the feed, and Google hits the nail in the coffin for Adobe Flash. For your advertainment, GE celebrates the modern scientist with an experiment that mixes fire …

Virool U: Industry trends – The measurability debate

The measurability debate Advertisers are demanding better measurability of digital advertising. To date, there is still a lot of debate and confusion in the industry on what these new standards should be.

5 Ways to Boost Productivity at Work

As a blindly idealistic millennial, I am new to the workforce and am constantly exploring new ways to navigate it every day. My job and my peers challenge me to be my best self, and I am constantly learning how to improve myself and grow my career.

Seriously Startup: The Energy Fountain

We are fully cognizant of the fact that we work in one of the strangest places from a cultural standpoint, so we’re not afraid to poke fun at ourselves from time to time. Our series, “Seriously Startup,” continues with what happens after the late developers and everyone else finally make it into the office.

Advertainment Weekly: Wiener dog stampede

This week we look ahead towards changing consumer behaviors in the video advertising industry. A new study answers questions about viewability, Nudge shows us the way for native advertising, and Rubicon Project rocks the vote with digital devices.

Doritos Crash the Super Bowl: We predict the winner

This Sunday, the Denver Broncos will face the Carolina Panthers in the biggest competition of the season. The Super Bowl XLVII will draw crowds from across the world who tune in to watch these two teams compete for the crown in San Francisco.

Advertainment Weekly: The Power of Possible

This week, the IAB released a new Digital Video Glossary to help our evolving industry make sense of the jargon. Meanwhile, Virool announced the scale and reach of its DMP, AdWeek explains what zero gravity felt like, and ReelSEO answers the when, how and why of video promotion.

450 million unique profiles on Virool’s DMP

From day one, Virool’s programmatic video platform was designed with advertainment in mind. Our mission has always been to help anyone with an online video get noticed, and that’s how we came to help 75,000 campaigns with their video distribution.

It’s official! Advertainment gets a definition

We’ve been saying it for years, and today, we have the backing and support of the entire video advertising industry: advertainment is the future of digital video advertising.