Virool blog

Advertainment Weekly: New tech, tracks and debates

This week in advertainment is focused on the new and innovative. Emotional insights technologies like eIQ, are a huge buzz, the IAB plans to codify new in-feed ad units, new debates are emerging surrounding mobile ad spend, and all the while VidCon’s new Industry track was a big hit amongst marketers, advertisers, and tech providers …

VidCon: What you need to know

Last week, a group of Viroolians traveled to Anaheim, CA to join screaming teens for the most exciting event of the year. VidCon is the largest gathering of online video stars and industry experts, bringing YouTube, Vine and Instagram fans together with their favorite content creators.

The evolution of online ad placements

In the beginning It all started in 1993 when Global Network Navigator sold their first clickable ad that later became known as the “banner ad.” One year later, the first banner ad appeared on Hotwire from AT&T, who wanted to use it as a means to promote an eerily prophetic “You will” campaign.

Meet the Judges on the Race to Zero Gravity

We’re down to the wire on the Race to Zero Gravity! Just one month away from the end of the contest and we need to find a winner.

Connecting with Millennials and Gen Z through compelling content

The internet has drastically changed the way in which we consume media. As it continues to evolve at lightning speed, it is imperative that marketers look ahead and be on the forward edge of the fluidly changing trends of the day. Every year, Brand Innovators host a series of summits across the country to bring …

Advertainment Weekly: Smart says f*&^ing relax

From advertising options to user experience, online video has brought new challenges and new successes this week.

Vertical video, why or why not?

When was the last time you had to twist your TV screen around in order to watch a movie? Or flip your desktop monitor to enrich your Netflix experience? Even a junior marketer knows the golden rule that every additional step you add in the process of consuming content will cut your audience by 40-50%.

Advertainment Weekly: Do you have big data?

This week, Facebook is trying its hand at yet another view definition, David Shing’s Cannes Lions talk lets us in on some simple yet necessary advertising advice and marketers can breathe easy knowing their digital ad spend is going to yield ROI.

How to pull off an A+ marketing stunt

“I’ll see you at Cannes!” is a common phrase that gets tossed around our industry, and it is one that six Viroolians repeated in the weeks leading up to Cannes Lions.

Wrap up of Cannes Lions 2015

Last week I, along with five other team members, visited the South of France for the Cannes Lions International Festival of Creativity.