Advertainment Weekly: Petsmart is Best In Show

This week in advertainment, Spike Lee becomes Complex’s new Video Ad Advisor. The conversation heats up on the topic of viewability in digital video advertising. Questions arise: Can YouTube hold off Facebook? And how useful is third-party data to marketers? We wrap up with a little treat from Petsmart to make you laugh.

My First Week at an SF Startup

When the welcome email for my first San Francisco internship arrived, I jumped when I read the first line, “There’s something that runs deep in the DNA of Virool – fearlessness. The Virool team is composed of people who see no limits and dream bigger than big.”

Advertainment Weekly: 2015 is the Year of the Advertainment!

Virool’s CRO Brian Danzis speaks with the Huffington Post this week about advertainment, Facebook drops 15 companies from FBX and sets new standards for viewability. New data on how brands are doubling their marketing budgets and we wrap with a touching new video from Comcast.

Advertainment Weekly: 50 Shades of Audi

In advertainment news this week, video advertisers are being challenged to create better content for Facebook, the viewability debate heats up and big news from TIME Inc and BuzzFeed about their business models. Just in time for the Hallmark holiday of love, a new ad by Audi stars SNL’s Vanessa Bayer in a 50 Shades of Grey spoof.

Advertainment Weekly: Be together, not the same

The battle continues between Facebook and YouTube this week! In Advertainment news, Facebook uses the Super Bowl to show how hard work is paying off, we dissect the YouTube views by category and define Freebooting on Facebook. Startup Vilynx is kicking thumbnails to the curb and Google Android has a touching new advertainment that will melt your heart.

We predicted the Doritos Super Bowl winner. Here’s how.

The Super Bowl has turned into the… well… Super Bowl of commercials. This year’s contest was the most-watched television program in history, with over 114.5 million viewers. Over 70% of those people tuned in to specifically watch the advertisements. Faced with such a captive audience, brands and agencies always go the extra mile to push the envelope and create an emotional connection with their viewers.

Advertainment Weekly: Buzzfeed Nails It With Their Super Bowl Ad

In advertainment news this week, Facebook has two announcements for marketers who are using the social network to host their videos. Conde Nast may be taking native advertising in-house, Alex Debelov spills his secrets to successful video advertising and BuzzFeed joins the Super Bowl lineup.

Advertainment Weekly: This year’s Super Bowl ads will make you cry

As the Seahawks get ready to take on the Patriots in the Super Bowl XLIX, brand advertising buzz is amiss! This week, we’re dedicating Advertainment Weekly to the big game and honoring the latest in Super Bowl advertainment.

Doritos Crash the Super Bowl: Our Prediction

Thousands of videos were submitted, but ten remain. It’s the ninth year that Frito Lay is running their “Crash the Superbowl” contest, a user-generated ad contest where thousands of people submitted their videos to win coveted airtime during the Super Bowl XLIX.

Advertainment Weekly: A dance rave that you won’t want to miss

It’s raining cats and dogs this week, literally. In advertainment news, several new ads from leading brands feature our favorite fluffy friends, there is a shocking new price tag for Snapchat ads, and two new studies from eMarketer and YouGov say that digital video is making headway.