Advertainment Weekly: Will Snapchat or Flipboard Dominate?

Welcome back to Advertainment Weekly! It was a busy week in the video advertising world: Apple won an Emmy for their ‘Misunderstood’ ad, Snapchat announced they will soon join the video advertising world, and Ikea received praise for its exceptionally creative video ad. Read on to learn more about what’s been happening in the video advertising industry this week

7 Online Video Editors to Make Life Easier

Finding an online video editor can be a challenge. There are a ton of options out there and you need the right one for the job. Each video you create will have different purpose so use the right online video editor to ensure it meets your needs. You don’t need a big budget or a video production team to start crafting awesome videos. Get going – check out this list of great online editors and start editing in a jiffy.

Mud, Ice, Grit and a Well-Deserved Dos Equis

“I’ll just skip the obstacles that I’m afraid of,” said Kara, our newest member to the Viroolian family. She was talking about the Tough Mudder, a grueling 11-mile obstacle course in the remote hills of Tahoe that is caked in mud, grit, ice and teamwork.

Ice bucket dumped. Nominations made. 24 hours

This past weekend, the Virool team went to Lake Tahoe on a company retreat and we decided to take part in the ALS Ice Bucket Challenge!

Welcome to Advertainment Weekly

Here at Virool, we believe that the future of advertising is in advertainment, where compelling (and entertaining) storytelling meets advertising.  As such, it is important to keep up to date on the latest news in the advertainment sphere. We would like to introduce Advertainment Weekly, your quick weekly digest of entertaining industry news stories on the net. We hope you enjoy these articles and remember to stay tuned for next week’s post!

Promoted Video Goes 140 Characters

Digital video has been hailed as the next great frontier for advertising, as it combines the sight, sound and motion of television with the advanced targeting and analytics of online. We were thrilled to see Twitter’s announcement yesterday that they will join other social giants like Facebook and YouTube in serving promoted videos to users around the world.

5 Undeniable Advantages of Programmatic Advertising

Lately, programmatic advertising has been the talk of the town among key players in the video advertising industry. Although some people have focused more on its downsides, we see programmatic as a gateway to success and growth for advertisers and marketers. Read on to learn about all of the advantages that programmatic advertising brings to the table.

Produce and Distribute Content that Connects

On August 11th, Virool’s CEO and video promotion guru, Alex Debelov, spoke at Weapons of Mass Distribution (WMD). WMD is a conference in San Francisco focused on tips and tricks for startups looking for creative ways to increase customer acquisition and retention. Alex’s presentation, “Video Virology 101: How to Produce, Test & Distribute Content that Connects,” was a big hit.

The Sky is NOT the Limit

As children, most of us had dreams of having superpowers. Invisibility. Time travel. Flying to space. We’re happy to tell you that we can make one of those dreams come true. This is only the beginning of going beyond what many believe is possible. At Cannes Lions 2014, Virool announced that we’ll be sending the Top Video Creative to space on a Virgin Galactic flight.

Connect Bar: Virool Takes Selfies From Space

The Virool CEO, Alex Debelov, brings a lot of great ideas – from multi-colored Partridge Family pants to sending the best marketer to space. Virool is grounded in pushing boundaries and having fun while doing it.