Big moves are being made, are you ready for them? Advertisers and publishers are bracing for a Flash-pocalypse as the industry switches to HTML5. Mobile ad revenue isn’t matching up with mobile traffic growth. Virool made big moves this week expanding our reach to the great white north, and a variety of agencies weigh in …
Digital video advertising is a fickle being. It is a mishmash of content that either connects deeply with a viewer or completely distracts and disrupts them.
WTF is an MCN? Multi-Channel Networks (MCNs) are networks of multiple social influencer channels, whether on YouTube, Vine, Instagram, etc. who fall under one company.
This week in advertainment news, Google reveals that longer video content outperforms traditional, shorter, product-centric ads, and the IAB announces HTML5 as the new industry standard for interactive marketing.
When I first met the team at Virool, I was speechless: here was a company that was doing something right in the medium that I love the most: video.
Brands utilizing influencers is not necessarily a new idea. However, when it comes to video marketing, the notion of influencer relations is still in its infancy and there is still so much to learn.
Advertainment news abounds. Video is no longer an optional medium for marketers, is Google rebranding as an attempt to shed its “uncool” big advertiser reputation?
Why video? If a picture says a thousand words, then a video is priceless. Video has all the necessary elements to captivate audiences: sight, sound, and motion.
This week, advertisers using SAG talent in online video are having to renegotiate their contracts, the consolidation of ad-tech could be a good thing, and the use of social influencers is becoming a valued marketing tactic.
Are you a brand marketer trying to incorporate video into your strategy? Or maybe you already have a video marketing strategy but you can’t quite figure out how to produce the results you are looking for?