Advertainment Weekly: Do you have big data?

This week, Facebook is trying its hand at yet another view definition, David Shing’s Cannes Lions talk lets us in on some simple yet necessary advertising advice and marketers can breathe easy knowing their digital ad spend is going to yield ROI.

How to pull off an A+ marketing stunt

“I’ll see you at Cannes!” is a common phrase that gets tossed around our industry, and it is one that six Viroolians repeated in the weeks leading up to Cannes Lions.

Wrap up of Cannes Lions 2015

Last week I, along with five other team members, visited the South of France for the Cannes Lions International Festival of Creativity.

6 expert tips for video SEO

Simply creating a video is not enough. There are more elements to a video that determine its marketing success than simply having a video on your YouTube channel. Every minute on YouTube, there are 300 hours of video uploaded. So, how do you  make your video stand out to the 1 billion YouTube users?

Virool welcomes Penny Schwartz!

Change is in the air here in San Francisco and today, we are very excited to welcome, Penny Schwartz, one of our newest team members to the Virool family. With more than 16 years of experience in the industry, Penny joins the Virool team as Regional Director of Sales, Midwest where she will help spread …

Advertainment Weekly: Host with pride

What do you get when you put yachts, helicopters, celebrities and advertising titans together with a little sun, sand, and copious amounts of rosé? Cannes Lions International Festival of Creativity, of course.

Why 30 seconds? It’s time to embrace long-form

I have come back from Cannes Lions International Festival of Creativity with a slight aversion to the Carlton terrace (in 1 day, 8 hours straight, 12 meetings and more bottles of Rose on the bill than could possibly have been consumed?!), a wonder at the amount of different marketing techniques from marketing companies (from Bentley’s …

Beat the bot! What you need to know about ad fraud

Upon his capture in 1934, the legendary bank robber Willie Sutton was asked by FBI agents, “Why do you rob banks, Willie?” Sutton replied, dryly, “Because that’s where the money is.”

What happened on day 1 of Cannes Lions 2015?

I’ll get right to it. Day one of Cannes Lions 2015 didn’t disappoint. The best way to walk you through it is not with words, but photos. Here is day one of Cannes Lions through my eyes.

Cannes we meet?

Problem: You’re at Cannes. There are thousands of incredible people to meet, but where do you start?