Virool blog

Advertising Week 2016 from the Other Side (Adele pun intended)

Flashback to Ad Week 2015, it was my second week at Virool as an SDR. My only goals were to figure out how to use a Mac without anyone noticing I was a PC person, and to set as many meetings as possible for my boss’s trip to Ad Week. As an industry newbie, I …

Takeaways from the Digiday Publishing Summit

Last month, the Virool publisher development team attended the Digiday Publishing Summit. The team spoke with numerous top tier publishers to gain insights on how to best mold publisher offerings to address the pain points we are hearing in the industry. Below are the team’s top five takeaways from the summit. 1) Find Your Voice …

Virool Welcomes New Head Of Publisher Development

We’re thrilled to welcome Eric Chen to Virool as our new Head of Publisher Development. Eric joined our leadership team this summer with more than 13 years of experience working with publishers, and is focused on accelerating revenue growth and expansion of Virool’s supply-side business. In this post, we asked Eric where he thinks the …

What I Learned During My Internship at an SF Startup

As a second year student studying Electrical Engineering and Computer Science at Berkeley, I knew I wanted to make the best use of my summer and intern at a tech company. As a startup enthusiast, I knew I wanted to work at a growing startup where I knew I would be learning a ton. I …

Vertical Video Is on the Rise

Do you remember when having internet on your phone was an unfathomable luxury? Flipping open your LG enV with a little too much enthusiasm sometimes meant accidentally opening the world wide web, which was the single most terrifying minute for your cellphone bill. These days your cell phone lives on the internet and has become …

What is “Ad Operations” anyway?

Ad Operations is an area within the world of digital advertising that most people probably don’t know too much about. How complicated could it be, right? It’s how digital advertisements… operate. It’s in the title for goodness sake!

Advertainment Weekly: The international anthem

This week we start with a new study on advertiser spending habits from Zenith.

Top 9 ways to optimize video creative

One of the questions we’re asked the most is how to optimize video creative for online advertising.

Advertainment Weekly: Frank’s Ocean of a mind

The presidential campaign is heating up and digital is leading the way! We have a report on the three ways our leading candidates are approaching online advertising. Then we have new from Malibu Rum that they are spending three quarters of their marketing budget on digital this year. Meanwhile, the UK has seen a massive …

Pokémon Go, Augmented Reality, and Virtual Reality

Pokémon Go is a certified viral phenomenon. After bursting out of beta last week, it has now surpassed Tinder and Twitter in terms of daily active users. Through a clever engaging format and tugging at young adult nostalgia, Pokémon Go has redefined the standards for mobile gaming. The lengths that players go through to find …