Virool welcomes Penny Schwartz!

Change is in the air here in San Francisco and today, we are very excited to welcome, Penny Schwartz, one of our newest team members to the Virool family. With more than 16 years of experience in the industry, Penny joins the Virool team as Regional Director of Sales, Midwest where she will help spread …

Advertainment Weekly: Host with pride

What do you get when you put yachts, helicopters, celebrities and advertising titans together with a little sun, sand, and copious amounts of rosé? Cannes Lions International Festival of Creativity, of course.

Why 30 seconds? It’s time to embrace long-form

I have come back from Cannes Lions International Festival of Creativity with a slight aversion to the Carlton terrace (in 1 day, 8 hours straight, 12 meetings and more bottles of Rose on the bill than could possibly have been consumed?!), a wonder at the amount of different marketing techniques from marketing companies (from Bentley’s …

Beat the bot! What you need to know about ad fraud

Upon his capture in 1934, the legendary bank robber Willie Sutton was asked by FBI agents, “Why do you rob banks, Willie?” Sutton replied, dryly, “Because that’s where the money is.”

What happened on day 1 of Cannes Lions 2015?

I’ll get right to it. Day one of Cannes Lions 2015 didn’t disappoint. The best way to walk you through it is not with words, but photos. Here is day one of Cannes Lions through my eyes.

Cannes we meet?

Problem: You’re at Cannes. There are thousands of incredible people to meet, but where do you start?

Connect at Cannes: 6 events you really want to attend

Every year, along the Croisette in the South of France, multitudes of eager-to-mingle advertising folk gather at one of the year’s most important event, Cannes Lions.

Advertainment Weekly: Happy Father’s Day

Big news this week from Virool and Rubicon Project who extended their alliance around InLine for mobile web. Also, everyone is looking forward to Cannes Lions, the spring break for the advertising industry.

Go Warriors! Success is not an accident

Congrats to the Golden State Warriors on winning the 2015 NBA Championships!

InLine brings native video to mobile web

Since 2012, every year has been dubbed “The Year of Mobile”. At Virool, we think 2015 is “The Year of Mobile Web.” This year, mobile search surpassed desktop for the first time, with no signs of slowing down.